Category Archives: Fashion ‘n’ Style

Ghanaian Star Sarkodie’s Design label “Sark” adds Female Jeans, Underwear & Shoes


After launching his clothing line early this year, Sark has announced that they will be adding female collections to the Sark stock starting from January 2014. In an interview he had with News-One Newspaper Ghana, the rapper disclosed that his fashion brand will begin sale of female jeans, shoes and underwear.

According to the paper, Sark explained that it won’t be him “designing G-string for ladies per say. You know I have a partner who designs most of the stuff. She is a lady and we have also realized that we have a lot of females patronizing the shop, so we decided to capitalize on that and meet their needs.”

“I have not seen the ladies underwear myself but I believe they would be nice. I have seen the pictures of the other products.”

So, is this something you can add to your wishlist for Le Boo? Keep it locked here for sneak peeks and more on the new collection.




When: Friday 22nd May 2009
Where: Out & About New York City
Styling: Jil Sander pumps and a metallic Erva bag

Paris Hilton
When: Monday 1st June 2009
Where: The Late Show with David Letterman
Styling: House of Harlow necklace, Yves Saint Laurent (now Saint Laurent) “Trib Two” pumps

Demi Lovato
When: Thursday 18th June 2009
Where: Princess Protection Program Toronto Premiere
Styling: Yves Saint Laurent “Trib Two” pumps

Yvonne nelson
When: on her birthday
Where: clause bar, london uk
Styling; jason boateng

Christmas and wedding just got better! jumia launches two online stores!!!


JUMIA, “Nigeria’s number one shopping destination”, has launched two new stores on its website allowing the website to become bigger for customers to shop. Jumia this week announces the launch of the Biggest Online Christmas store in Nigeria and Nigeria’s first Online Wedding store.

The Christmas store under the slogan “All You want for Christmas” allows everyone shop stylish products for the whole family – including fashion, gadgets, electronics, beauty and others. A special section Jumia has dedicated to all the kids favorites at the best prices during this festive season.

Jumia is also opening the first of its kind Online Wedding store in Nigeria and will feature top Nigerian Designer brands like David Wej, Ethina, Style Shoes, Eternel, Julliana Rose, Hatz & Souls and House of Fabric. Customers can now shop for bridal dresses, grooms tuxedos, bridal maid’s dresses and suits for the grooms men, accessories and shoes by just clicking a button.

In the Spirit of the season, the Jumia Christmas store store will also have an array of Christmas ornament like lightings, Christmas trees and tree decorations – from a simple round ball to highly artistic designs. In the Wedding Store they are offering souvenirs/gifts, to enable friends and family of the bride/groom shop for items for the wedding guest like mugs, bath wraps, brides bible, luggage tags, Passport covers, pedicure sets etc at affordable prices with selected gift wrapping options.

Tunde Kehinde and Raphael Afaedor , Co-founders Jumia Nigeria said “We are delighted to be introducing more stores on our website especially at this time of the year. For Jumia this is our second Christmas as a business and this time we have made it even bigger offering customers everything with the best prices giving everyone the Perfect Christmas. Also with the launch of our wedding category we are giving Nigerians everything they can get online with weddings so big in Nigeria Brides can see Jumia as the one stop place for their wedding planning”.

Jumia’s customers will enjoy free delivery on items in Lagos and Abuja. Our Customers also enjoy 20% discount on fashion items and 5% discount on other items when they shop Christmas gifts for their loved ones this week as well as promotion for wedding shoppers to stand a chance to win a Romantic Weekend HoneyMoon at a 5 Star Hotel in Nigeria.

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Fashion will always evolve… Yeah, Versace is back in vogue and naija no dey carry last.
Versaces sprouting up left, right and center both original and replicas.
Now this Versace shirt costs about N300K, and these ladies are wearing 300K dress, pinging on blackberry of 100K and wearing 80K brazillian hair – cool 500k just for the fun?

Well, that apart, whom do you think rocked it better?

Toyin Lawani or Daniella Okeke???

Share your views by commenting.



BBA contestant Beverly Osu has finally gotten her first endorsement deal since leaving the reality show. She’s the new face of Prestige Cosmetics. She did a 3-day shoot for the campaign and some of the promotional pics have been released. She will be officially unveiled on the 24th of November at White House Hotel in GRA, Ikeja. Beverly is also the spokesperson for Beverly Heels Hotel in Calabar. Congrats to Bev. See more photos below.



Hello world, meet the 2013 Miss Universe Gabriella Isler.

Some hours ago, the 25 year old Venezuelan beauty was given the honour of the 61st Miss Universe at the Crocus City Hall, Moscow, Russia. She beat 86 other beauty queens to clinch the coveted crown.

1st runner up – Miss Spain
2nd runner up – Miss Ecuador
3rd runner up – Miss Philippines
4th runner up – Miss Brazil

Unfortunately, none of our African beauty queens made it to Top 16 category.