The editors at Y! Yesterday announced award winning hit artiste, producer and label boss, Davido (real name David Adeleke) as the first ever editor-at-large for its cool new brand, Teen Y!
The announcement was made at the corporate office of the Teen Y! parent company, RED in Lagos, where it was also confirmed that he will be the brand ambassador for two quarters and will have a column on teen.ynaija.com. Present were the crew from Davido’s record label, HKN as well as the editors at Teen Y!, and its his sister’s company Y! (Yesterday was Davido’s birthday so the people at Y! threw him a small birthday shindig at their office).
The editor-at-large works with the Teen Y! team on each edition of the magazine and online; ensuring it is aligned to trends, the culture and the ideas that matter for teenagers in Nigeria, and across the continent. He also leads its brand ambassadors – including student editors and school club presidents – and holds the position for a maximum period of six months, renewable at end of term.
The artiste who started singing at age 11 and set up his own record label, HKN was in company of label mates B red, Shina Rambo, Danagog and manager Kamal Ajiboye.
Launched formally in January 2013, Teen Y! launched its cool new website teen.ynaija.com on October 1. It’s first magazine edition will hit the streets with a downloadable online edition on 10 December, 2013.
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